Launching an online course or coaching program involves many moving parts. With so many people working together for ie, copywriter, graphic designer, tech VA, customer support & ads manager (each with their own turnaround times and availability if they're contractors) planning and communication is essential in making a course launch a success.

In this blog post, I’ll discuss why team communication and collaboration are crucial and how you can achieve this within your launch team.

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4 Reasons Why Communication and Collaboration Pre-Launch and During Launch are Important

1. Ensuring Everyone is on the Same Page

Effective communication is crucial in ensuring that everyone in your course launch team is working towards the same goal.

When everyone understands the objectives, timelines, and expectations, they can work together seamlessly.

I’ve been hired as a launch manager last minute and saw that a copywriter wasn’t briefed on a time and date change on a mid-cart bonus so the email wasn’t written.

Here are 3 ways you can keep your launch team up to speed:

1. Your launch manager or you (if you're managing your own launch) should post regular status updates on Slack.

2. Each team member should update the team daily on what they've completed, what is outstanding and the blockers stopping them from actioning tasks.

3. Host short check-in calls on Zoom to ensure your team is kept in the loop on any updates and any blockers are addressed. 

2. Encouraging Innovation and Creativity

Collaboration allows team members to share their ideas and perspectives, leading to innovative solutions and creative approaches to problems. Launch leaders who shut down ideas from the team often stops new ideas from being shared to the team which isn’t great for optimising areas of the launch you may not be as close to. 

3. Improving Efficiency and Productivity

When team members communicate their turnaround times on tasks, this helps the rest of the team schedule their work for the week/month ahead. This is really critical for dependable tasks (ie, sales page copy) that is needed for the sales page design and development to be executed to schedule.

4. Building Trust and Accountability

Effective communication and collaboration build trust and accountability within your team. This helps the team keep to deadlines & any blockers can be quickly addressed. 

How to Achieve Successful Team Communication

1. Set Clear Expectations & Responsibilities

Clearly define roles, responsibilities, and expectations for each team member. Ensure that everyone understands their role in the project and what they need to do to achieve success so there are no “I didn’t realise that task was for me” ball drops mid launch.

Setup a Roles & Responsibilities chart as one of your launch kick off tasks so everyone has time to familiarise themselves with their responsibilities and ask questions. 

2. Use Team Communication Apps like Slack (avoid email)

Use communication tools such as, Slack, and project management software to facilitate communication and collaboration within your team.

These team communication tools make it easy to share information, collaborate on documents, and track progress however, project management software doesn’t work when team members don’t keep their tasks updated with their completion dates so ensure your team keeps their tasks updated. 

3. Hold Regular Meetings

Schedule regular team meetings to review progress, discuss challenges, and plan for the future. This will ensure that everyone is up-to-date and on the same page. However, it's important these meetings are hosted efficiently as you are paying for people's time.

3. Celebrate Success

Celebrate the successes and achievements of your team to build morale and keep everyone motivated.

Effective communication and collaboration are essential for a successful delivery of your course or program launch. 

By setting clear expectations, using communication tools, fostering an open and supportive environment, holding regular meetings, and celebrating successes, you can ensure that your course launch team is working together seamlessly. 

If you have any questions about how to set your team up for success, please feel free to send me a DM on Instagram or contact me here.

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